CareFit Studio is Carrie Armacost’s personal training outfit. She worked with me on a contract basis to complete a rebrand and write new web copy.
Through a brand discovery session, I discovered that Carrie’s key point of differentiation lies in her desire to get to the root of why a client wants to work out. The web copy highlights her key benefit: once she understand someone’s goals and motivations (eg weight loss, recovering from surgery, post-pregnancy), she can design a personalized fitness plan – physical and mental – to help her client’s achieve their goals.
Explore the full site at carefitstudio.fitness