About The Project

In anticipation of serving muffins as part of their breakfast offering, McDonald’s Boston worked with H&L Partners to create original TV and radio to announce the new product launch.

Focusing on the key point of differentiation—that the muffins are freshly baked in store each morning, we created TV and radio that highlighted this unexpected bakery-quality breakfast conveniently served at McDonald’s.



Art Dir—
David Illig

Creative Dir—
Mark Manion


Buzzer Beater, TV :30

Fresh Start, Radio :30

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