$3 Happy Meals Radio

In the summer of 2017, McDonald’s wanted to put more emphasis on the Happy Meal brand. To encourage more purchases, they featured all Happy Meals at a $3 price point and wanted to focus on a message of making family meal time more fun.

 

Client—
McDonald’s

Creative Dir—
Mark Manion

Your Language: 30

Free Coffee Mondays Radio

In 2017, McDonald’s Boston wanted to advertise a new winter program, featuring free coffee on Mondays. I wrote a radio spot alerting New Englanders that there was at least one reason to fight the winter weather this year.

Client—
McDonald’s

Creative Dir—
Mark Manion

Snow: 30

McPick Two Radio

In 2015, McDonald’s did away with its popular Dollar Menu and introduced a new value platform – the McPick 2 Menu, which features a rotating slate of featured products that can be combined for a discounted price.

Focusing on choice and flexibility, I wrote a series of radio spots that highlight the new options available to McDonald’s customers.

 

Client—
McDonald’s

Creative Dir—
Mark Manion

Committmentphobes : 30

Who’s The Boss: 30

Most Important Choice :30

Power of Choice :30

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