In Clash Royale, you lose a lot.
It’s so intense and challenging that players actually smash their phones.

So how do we get people to play a game they’re sure to lose at?

we challenge them.

We Hook new players with the promise of tough but rewarding gameplay — and keep losing players from losing interest.

Losing sucks, but it’s how you get to winning.

and it’s what makes winning, when it finally happens, worth it.

So keep losing. Victory awaits.