It’s a bit ironic.
The demands of life are often tougher than any workout.
When are you not on your feet?
When are you not ready to spring into action?
You don’t need a race to prove your endurance — you live it every day.
HOKA knows running shoes aren’t just for runners. That’s why we make shoes that support you.
You’re always on. So are your Hokas.
OOH
Activations
Shoe giveaway to Marathon spectators
Running shoes aren’t just for runners.
What better way to prove it than giving Hokas to people who stand all day to watch the race?
Always on Playgrounds
Parents are always on their feet.
So Hoka’s building playgrounds with their signature foam as the ground itself — to support the people supporting smaller people.
Now they can sample the shoes without ever trying them on.
Virtual Marathon
Not every marathon ends at 26.2 miles.
Hoka’s AR finish line celebrates the everyday ones, syncing with health apps to mark daily step goals.
Step through it, unlock a discount.
Shoe box redesign
You’re always on, so your Hokas are always on.
That means you’re ready for anything, whatever you may be doing.
We made boxes so everyone knows.
