There was a time when spice was about enhancing flavor.

Lately, it’s turned into an endurance test — with Hot Ones challenges and hot sauce brands racing to create the spiciest concoctions imaginable.

When Heinz Jalapeño Ketchup came out, people said it wasn’t that spicy… Well, it isn’t a hot sauce, and it isn’t trying to be. 

We believe people should be able to add some flavor without setting their hair on fire.

Because in a world obsessed with extreme heat, Heinz Jalapeño Ketchup is Sanely Spicy.