LUfthansa: allegris

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Lufthansa teamed up with 7-foot basketball legend Dirk Nowitzki to promote their 7’2” Allegris seat.

But comfort isn’t even the best feature. Privacy is.

And when you’re a giant celebrity (literally), that’s not an option.

Until now.

Lufthansa Allegris: None of your business class.

Social script

Comfort isn’t comfortable without privacy.

LUfthansa: pride month