When it comes to warships, the damage starts long before the battle.

EPTEC has the least glamorous and most important job: blasting off rust. and at this scale, there are no small mistakes. One missed detail can throw off the entire schedule.

They’ve made a name for themselves by being precise and on time. But as the company expands globally, that name needed to match the stakes of the work.

I renamed the brand and worked with a team of designers to create a voice that says we'll get the job done, come hell or…